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APA Utah Fall Conference Speaker

Gary Rhoads

Gary K. Rhoads received his B. S. degree in Zoology and M.B.A. from Idaho State University and earned a Ph.D. in Marketing from Texas Tech University. Rhoads is the Emeritus Stephen Mack Covey Professor of Marketing & Entrepreneurship at Brigham Young University. A recipient of various “Teaching Excellence” awards, Rhoads has taught for universities and companies in Europe, Asia, and the United States. Formerly a pharmaceutical salesperson for Bristol Laboratories, Rhoads has worked as a sales/customer engagement consultant for numerous companies in the United States (e.g., Du Pont, Borg Warner, AT&T, U. S. West, Prudential, Discover Card, American Express, Chevron Corporation, Megahertz, Dayna and Dynatronics), Europe (3M International, OCE and Bull Computers), and Asia (Lucky Goldstar Corporation). Professor Rhoads and has been an invited speaker throughout the world, highlighting best practices for enhancing the engagement of your employees and customers. He currently teaches at Utah State University. As an active researcher/consultant in salesperson effectiveness, his work focuses on systems that influence salesperson performance, engagement, turnover, and burnout. In marketing management, his interests include measuring and managing customer and employee engagement. He has published articles in the Journal of Marketing Research, Journal of Marketing, Journal of Market Research Society, Journal of Personal Selling and Sales Management, Journal of Retailing, Behavioral Research in Accounting, Marketing Science Institute, and various AMA Proceedings. Rhoads is also the co-author of a leadership book titled, That’s an Awkward Conversation: Stop-Think-Lead (2019). The book highlights emotional intelligence strategies that teach leaders how to make a point without making an enemy by using a Stop-Think-Lead Process. Rhoads is also the co-author of Startup Marketing Essentials, and Marketing Fundamentals, (2020) that highlight the best leadership and marketing practices of successful new ventures and firms. His Leadership books are online at myeducator.com. Professor Rhoads is currently the Co-founder and Chair of Xvoyant.com. Xvoyant is a sales performance improvement platform that empowers sales leaders to improve the performance of their sales teams. In 2019 Xvoyant received the Utah Innovation Award and, in 2018, the International Stevie Award as the Top Sales Technology Partner of the Year. Rhoads was the Co-founder and past Chairman of the Board of Allegiance. Allegiance.com allowed firms to measure and manage employee and customer engagement to maximize firm profitability. MaritzCX acquired Allegiance in 2015. In 2007 & 2009, Professor Rhoads was recognized as the VSpring Capital Top 100 Venture Entrepreneurs of Utah. In 2012 Rhoads was awarded the International Stevie Award for Best Sales Training Practice of the Year for his Business Performance Series with Zions Bank.

Session(s):

Stop-Think-Lead »

2023 Spring Conference, May 11, 2023 2:50 pm

The Stop-Think-Lead (STL) process is a personal Influence and emotional intelligence (EQ) process for dealing with critical situations at work and at home. Learn the benefits of focusing on the situation instead of focusing on the person to strengthen your balance between the rational and emotional mind. This workshop is designed to teach specific interpersonal skills, tactics, and attitudes that help leaders learn the ultimate skill or the art of tact: the art of making a point without making an enemy to live a life of fewer regrets. In this seminar, you will have the opportunity to apply the principles of Stop-Think-Lead in a fun and engaging way to see if you can avoid the pitfalls of having an awkward conversation. Apply the golden rule: If the conversation is going to be awkward, don’t have it. When caught in awkward conversations, end it.

Stop-Think-Lead »

2023 Spring Conference, May 11, 2023 1:30 pm

The Stop-Think-Lead (STL) process is a personal Influence and emotional intelligence (EQ) process for dealing with critical situations at work and at home. Learn the benefits of focusing on the situation instead of focusing on the person to strengthen your balance between the rational and emotional mind. This workshop is designed to teach specific interpersonal skills, tactics, and attitudes that help leaders learn the ultimate skill or the art of tact: the art of making a point without making an enemy to live a life of fewer regrets. In this seminar, you will have the opportunity to apply the principles of Stop-Think-Lead in a fun and engaging way to see if you can avoid the pitfalls of having an awkward conversation. Apply the golden rule: If the conversation is going to be awkward, don’t have it. When caught in awkward conversations, end it.

Stop-Think-Lead Training »

2023 Spring Conference, May 11, 2023 8:00 am

The Stop-Think-Lead (STL) process is a personal Influence and emotional intelligence (EQ) process for dealing with critical situations at work and at home. Learn the benefits of focusing on the situation instead of focusing on the person to strengthen your balance between the rational and emotional mind. This workshop is designed to teach specific interpersonal skills, tactics, and attitudes that help leaders learn the ultimate skill or the art of tact: the art of making a point without making an enemy to live a life of fewer regrets. In this seminar, you will have the opportunity to apply the principles of Stop-Think-Lead in a fun and engaging way to see if you can avoid the pitfalls of having an awkward conversation. Apply the golden rule: If the conversation is going to be awkward, don’t have it. When caught in awkward conversations, end it.

= Keynote

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