Natalie Randall
Managing Director
Utah Office of Tourism
Natalie Randall is the managing director of the Utah Office of Tourism and Film in the Governor’s Office of Economic Opportunity. She leads Utah’s international and domestic strategy in building a perpetual visitor economy. Randall has served on the Utah Department of Alcoholic Beverage Services Commission, Utah Board of Tourism Development, Rural Opportunity Advisory Committee, State Workforce Development Board, and United Way of Eastern Utah. Utah Business Magazine has recognized her as a Business Leader and 30 Women to Watch. She has built a career anchored at the crossroads of policy and business, finding a passion in elevating community driven initiatives. Randall’s professional experience included executive director of the Utah Tourism Industry Association (UTIA), executive director of San Juan County’s Economic Development and Tourism, director of Monticello City Parks, Recreation, Trails, and Community and Economic Development, and co-owner of Roam Industry, a guide and outfitter. Randall enjoys exploring Utah’s wild places by bike, ski, and rope with her family.
Session(s):
Welcome to Zion, Now Take a Hike: What does Overtourism mean for Utah’s Rural Communities? »
2024 Spring Conference, May 8, 2024 3:45 pmPopular tourist destinations around the world are experiencing "overtourism" -- more tourists than the local infrastructure can support. After years of promoting tourism as an economic development tool, many popular tourist destinations around the world are now realizing that too much of a good thing can actually be a bad thing. What is the state of tourism in Utah's rural communities? And what can Utah's rural tourist destinations learn from the growing trend of anti-overtourism policies in traditional tourist hotspots?
= Keynote
