Close your eyes and visualize one of your favorite places.

What emotion(s) does the space evoke — security, ambition, delight, calm or creativity? Can you identify what about the space evokes that feeling — lighting, color, art or something else?

Places have the power to influence our emotions as well as our actions. Place branding is an approach more transit agencies are adding to their tool kits,to achieve results without (or in addition to) major infrastructure or service changes. Place branding can create identifiable places that not only bring transit systems to life but also make diverse riders feel safe and welcome in different environments.

On this webinar, explore a variety of place branding measures and the role place branding plays in connecting riders to surrounding communities. Get tips for conducting research and engagement so that these interventions are relevant, meaningful and inclusive for your community.

Speakers:
Katherine Dirga, Director of Art in Transit, Metropolitan Atlanta Rapid Transit Authority (MARTA), Atlanta, GA
Fiona Lyon, Design Manager, TOD, TriMet, Portland, OR

Vedran Dzebic, Head of Research & Development, Entro Communications, Inc., Toronto, ON
Moderator: Larissa Ulcar, Associate, DIALOG, Edmonton, AB

Register for this free webinar: The Power of Place

March 28

11am Pacific, Noon Mountain, 1pm Central, 2pm Eastern